Mentorship Matters: How to Learn From Leadership

Mentoring can play a significant role in the success of any entrepreneur. Mentoring takes vision, dedication, and respect, all vital attributes for a mentor to attain in order to contribute positively to the growth of a mentee.  Let’s look at a few things you can do to mentor up and coming entrepreneurs and how these traits can help both parties climb to the top.

Envision a Positive Future

Everyone has to start somewhere. Today’s server could be tomorrow’s CEO. This familiar narrative is just as applicable to today’s CEO. To encourage the next generation of business leaders, it helps to know how to achieve your own career goals. Mentees benefit when people with experience encourage them to keep their eyes on the prize, and mentors benefit by reaffirming the principle that envisioning a positive future—and working toward that future—is the key to success.

Seek Experiential Learning

Envisioning a more successful future isn’t enough to bring that vision into reality, which is why job shadowing is so important. Experiencing that future in the present is the very best way to plan for it. And this is precisely what mentees need: to experience the future career they want now.

Some may have a change of heart after job shadowing a mentor, but it’s all part of working toward a future in real time that is right for them. Mentors can learn from this experience, too. By dedicating your time to giving mentees positive experiences, you’ll learn a great deal about the experience needed to achieve your own goals.

Successful business leaders seek out opportunities to learn and advance in their careers. Even if you are quite far down the path in your own career, consider using mentorship as a way to consciously get in touch with your own ambitions and take positive steps toward attaining them. Find those who have experienced the success you desire. Take some classes to refresh or sharpen your skills. No matter where you are in your career, gaining experience should always be a top priority.

Lead with Respect

Helping mentees envision and experience successful futures can help them decide where they want their career to go and how to get there. As a mentor, consider taking it one step further and treat your mentees like the future business leaders they are. Having someone in your chosen career field encourage you and believe in your future is indispensable in achieving your goals.

Having respect for young businessmen and women—and ourselves—is instrumental in professional advancement. When you have respect for others, you tend to give yourself more respect, and for a good cause, too. This is not just sound business advice, but this is a life lesson! A business leader who dedicates time to mentoring those early in their careers makes a positive impact on their industry. That, in turn, makes them a more valuable member of the business community, a necessary component to career advancement.

The key to achieving your career goals is always to keep growing and striving. But part of that process is knowing how to protect your interests to safeguard your future. If you are ready to take that step toward protecting the future you are working so hard for, begin by sitting down with us.

As your Business Attorney we are here to help you face the many challenges of owning and growing a business. We are experienced in helping entrepreneurs put protective measures in place to ensure their time can be spent on growth and giving back to the business community instead of putting out fires and fixing problems. If you want to safeguard your future, we can help you implement a robust legal, insurance, financial and tax system that protect your interests while you help others—and yourself—envision and work toward a more positive future.

This article is a service of Gratia P. Schoemakers, Business Attorney. We offer a complete spectrum of legal services for businesses and can help you make the wisest choices on how to deal with your business throughout life and in the event of your death. We also offer a LIFT Start-Up Session™ or a LIFT Audit for an ongoing business, which includes a review of all the legal, financial, and tax systems you need for your business. Call us today to schedule.

The Foolproof Training Method to Expand Your Business

One of the most critical components to building a company, as opposed to a solo practice, or even a business where you are managing everyone and everything, is to learn to step into your full leadership.

A primary key to that leadership is your ability to train your team so that you can confidently delegate key tasks and responsibilities that will free you up and allow your business to grow.

As a business owner, management is not the highest and best use of your time, energy, and talents. Carefully selecting support staff and then training them using a business model that emphasized leadership over management is an effective place to begin.

Most business owners train their team members using a project management style of training. Specific tasks are given, followed by specific instructions on how to do those tasks. The next logical step is for the owner to then monitor whether the tasks were done to the proper specifications.

This is not leadership. It’s project management. Using this model, the people you’ve hired will be disempowered, and you will get stuck in the role of babysitter, rather than leader.

Steve Jobs, former CEO of Apple put it well when he said, “When you have really good people, you don’t have to baby them. By expecting them to do great things, you can get them to do great things. A-plus players like to work together, and they don’t like it if you tolerate B-grade work.”

Unless you want to be your company’s project manager, micro-managing details and always feeling stuck in the weeds, there’s an alternative methodology for training your team members that will establish your leadership and get the results you want, right from the start.

Outcome, Resources, Deadlines, and Check-Ins

When you are bringing on a new team member, instead of giving them specific tasks and specific ways to perform those tasks, and then holding them accountable to those tasks, give them outcomes, resources, deadlines, and check-ins.

Here’s how that looks:

First, identify the specific outcome the company needs.

For example, we need to publish a weekly article to our website and then send it out as a newsletter to our clients. Or, we need to send out a monthly newsletter to our clients each month. Or, we need to use this tracking software to ensure that everyone who calls our office gets a response weekly, monthly, quarterly, and annually.

Second, give the team member the specific company resources available to meet this outcome.

In our case, using the weekly article as an example, I would let the team member know where I’ve found or curated articles in the past. Or let the team member know to ask me for the article each week. I would then give the team member a login to our website and the service we use to send out the newsletter. I would also provide a document with standards for posting the weekly article and sending out the newsletter.

Third, give the team member a deadline.

Let your new team member know specifically when he or she is expected to have this outcome completely handled without any input from you. Then, let your team member begin, with you working in parallel, also completing the task yourself as a transition period, and set a  deadline date for the team member to take it over completely.

Finally, schedule periodic check-ins between the time that the outcome is given and the deadline date.

This allows the team member to communicate challenges  and identify any missing information.

This method allows your new team member to get in there and just start figuring it out, and make some mistakes (which is a key part of learning) while also having the support necessary to fill in any gaps in the training or resources.

Still not clear? Imagine you are trying to teach someone to tie their shoes. You could explain it for hours and hours. You could even show them how to do it. But until they get their hands on the laces,play around with them and make mistakes, they won’t ask for help – and they won’t learn to tie their shoes.

Make a shift today from the project management style of training and into the leadership style of training and watch your business expand. As your Business Attorney, we can help you to make decisions around your hiring process and ensure you are bringing A-level people to your team, to allowing this effective leadership style to be effortless.

This article is a service of Gratia P. Schoemakers, Business Attorney. We offer a complete spectrum of legal services for businesses and can help you make the wisest choices on how to deal with your business throughout life and in the event of your death. We also offer a LIFT Start-Up Session™ or a LIFT Audit for an ongoing business, which includes a review of all the legal, financial, and tax systems you need for your business. Call us today to schedule.

Brand or Bust? Why Branding Is Essential to the Longevity of Your Business

A strong, identifiable brand is an invaluable asset to any company. Many businesses can reap major rewards by building a brand image that accurately reflects the strength of the company. And in today’s business world, branding is necessary for businesses looking for longevity and growth.

So, what do small businesses need to know about branding in the business world? Branding might seem like just another marketing buzzword, but it is a simple, yet powerful tool. A brand is essentially an image that communicates important messages about the value of your company to the public. A logo can provide an easily recognizable image of your brand, but that logo—and everything you put it on—needs to send a consistent message. Consistency is the key to effective branding for longevity because it creates memories through repetition, and those memories can have a positive impact on the loyalty of your customer base.

Your brand should accurately reflect your business and the traits that set you apart. You need first to identify your message and develop a strategic plan for communicating it. Your logo is just a start. Develop your company’s “voice” and ensure it is used consistently in all written communications. This includes your website, any promotional materials, email marketing campaigns, ads, and social media posts. Just like your logo, all communications with prospective clients should be consistent across all channels. Consider taglines, tunes, and avatars. Your brand can communicate anything you want. But, by default, it can also communicate things you don’t want. A well planned brand strategy will ensure you are sending the right message across the right channels. A consistent and effective brand creates loyal followers, and those followers can help your business withstand the test of trends and time.

If you have a consistent message and express it effectively through a diverse marketing strategy, you’re off to a good start to building lasting brand equity. A strong brand image can add value to your business, your products, or services.

Brand equity has immense value, especially to your competitors. Thus, no brand strategy is worth the effort unless you take steps to protect it. Components of your brand—such as your logo and brand voice—need protection. As a piece of intellectual property, your brand is an asset that, if compromised, can negatively affect your business’s future.

To keep your brand is protected, you need to start by ensuring your brand does not violate any other company’s intellectual property protections. Run a trademark search and check state registration databases. Building a brand is an investment of both time and money, so you don’t want to have to start over and risk confusing or losing your followers. Part of this step is making sure your brand is clearly distinct from that of your competitors. The likelihood of confusion is the legal standard by which your brand will be held, so make sure your brand is clearly original.

Next, file for a copyright of your brand image. It’s easy and affordable to file a copyright with the U.S. Copyright Office, but specificity is the key here. A copyright prohibits copying a piece of writing, a software code, a design, or similar assets. Certain companies should consider patents too, so always consult with a lawyer for guidance on protecting your brand.

When it comes to branding, it is wise to protect the valuable image your business has created. Work with a lawyer to ensure your brand and all your intellectual property is protected. If you want to protect the brand you build, begin by sitting down with us. As your Creative Business Lawyer®, we can help you protect your brand and all your intellectual property. We can also help you put valuable legal and financial protections in place to ensure your company is protected, so you can focus on growth, potential, and all the reasons why you love doing business.

This article is a service of Gratia P. Schoemakers, Creative Business Lawyer®. We offer a complete spectrum of legal services for businesses and can help you make the wisest choices on how to deal with your business throughout life and in the event of your death. We also offer a LIFT Start-Up Session™ or a LIFT Audit for an ongoing business, which includes a review of all the legal, insurance, financial, and tax systems you need for your business. Call us today to schedule.

What to do When Your Business is Out of Bounds and Work Starts to Take Over Your Personal Life

In the digital era when you can be reached 24/7 through smartphones and social media, it can be more difficult to set firm boundaries that support your wellbeing and the productivity of your business. When you find yourself frustrated, resentful, or feeling obligated to respond to tweets, FB messages and emails at all hours of the day and night because you “have to”, it’s time to reassess and redefine your business boundaries.

The first step is to get clear about the difference between “have to” and “want to”, considering the possibility that a lot of the time you are spending responding to emails, tweets and Facebook messages during “off” hours are happening because you are choosing to do so, not because you have to do so. So, first and foremost, get clear on your motivations.

Are you responding to clients after hours because you are avoiding something in your personal life? Or, are you addicted to the high of being needed? Or maybe you just like it and it’s not something you have to do at all, but you really do want to be that available.

Next, if you really do want to create more boundaries between your work life and your personal life, it can be as simple as making the choice.

Decide to limit the hours when you respond to emails, calls, messages, and social media posts. Being connected via smartphone all day doesn’t mean you have to maintain a consistent level of responsiveness.

Set up regular business hours in which you will respond to messages, and stick to it. Enforce those hours by including them in business contracts, too. Communication is the key. When you communicate your boundaries to clients and team members, you’ll find that people are happy to respect your boundaries.

Along those lines, don’t make yourself fully available all day long. Don’t use your personal cell phone for business, and always keep your business lines and accounts separate from your personal ones. Take responsibility for when people can contact you, and send business calls to voicemail after hours. Better yet, get an assistant who can handle your phones and accounts so you can focus on running your business, not responding to messages.

And, lastly, make sure you respect the value of your time. Giving away services, indulging prospects in long consultations, and handing out free and discounted services to personal contacts all discount your value. Not only can this leave you feeling unappreciated at the end of the day, but it also sets up the expectation that you are overly generous with your time.

Time is money, as any business owner will tell you, so make sure you are being compensated fairly for your time. Again, skillfully crafted contracts can help you communicate enforce this particular boundary.

If you are unclear about the value of your time, and how to create boundaries around your time, ask us about our Money Map Life and Income planning process so we can help you with this. Protecting your time and value as an entrepreneur is important. Setting clear boundaries and knowing when to enforce them can help you keep your sanity while running a business. But to do this, you need to have measures in place to ensure those who do business with you have clear and reasonable expectations. If you want to take that step toward setting clear business boundaries, start by sitting down with us.

As your Creative Business Lawyer®, we can guide you in making the difficult decisions you face everyday as a leader in business, including when and how to set boundaries. We can look out for your business’s future, so you have time and energy to focus on growth and expansion.

This article is a service of Gratia P. Schoemkaers, Creative Business Lawyer®. We offer a complete spectrum of legal services for businesses and can help you make the wisest choices on how to deal with your business throughout life and in the event of your death. We also offer a LIFT Start-Up Session™ or a LIFT Audit for an ongoing business, which includes a review of all the legal, insurance, financial, and tax systems you need for your business. Call us today to schedule today!

Steps You Can Take Now to Create a Succession Plan

Many small businesses are family owned. While family owned businesses enjoy the benefit of familial solidarity, their strength is often threatened when it’s time for leadership to be passed down. Succession plans help ensure the transition from owner to owner is an easy one, but many small and family-owned businesses do not have such a plan in place.

You may think that succession planning doesn’t reap immediate benefits, and as a result overlook it as a critical component of your current business success. However, what we’ve repeatedly found is that succession planning now strengthens your business, supports it to grow now and allows for the longevity and legacy you desire.

And, the best part of succession planning is that it can allow you to chart the vision for your future, as the business owner, so that you can begin to experience the freedom you may have desired when you first started your business.

Growth

Employees brought in from outside the company (and the family) might become disappointed with the opportunities—or lack thereof—for growth. A family-owned business that cannot attract talent to take the reins and keep the company viable throughout a leadership transition is risking a lot and can keep your company from the growth you desire.

Small-business owners need to clarify each employee’s role, including its limitations. Being upfront about the room for growth from the beginning can help employees make the most of their positions and allow them also to be clear about what they want out of the role and how they want their talents to be used. Small business owners should be flexible when attracting top talent. If they are not able to provide them room for growth, they should be sure the position is worthwhile in other ways if advancement is not a possibility.

Reluctant Leadership

When a business owner starts from the ground up and sacrifices years of time and money to grow his or her business, it can be hard to let it go. Some business leaders are reluctant to retire because they have a psychological investment in the company. This can create significant barriers to succession planning before it’s too late.

Begin by creating a phased transition plan. A phased transition plan can help you to retain some involvement while incoming leaders learn the ropes. This works to break down the barriers in passing the baton. Easing out of and into new roles creates a more successful transition as the incoming leader takes time to get to know and understand how the current leader sees the future of the company.

If you are ready to create a succession plan, start by sitting down with us. As your Creative Business Lawyer®, we can guide you in making the difficult decisions you face every day as a leader in business, including when and how to hand off leadership roles. We can look out for your business’s future, so you have time and energy to focus on growth and expansion.

This article is a service of Gratia P. Schoemakers. We, at GP Schoemakers, PLLC, offer a complete spectrum of legal services for businesses and can help you make the wisest choices on how to deal with your business throughout life and in the event of your death. We also offer a LIFT Start-Up Session™ or a LIFT Audit for an ongoing business, which includes a review of all the legal, financial, and tax systems you need for your business. Call us today to schedule your private and confidential session and find out your business LIFT status.

Reducing Risk: 3 Business Agreements That Will Decrease Your Liability Risk

Those new to the business world often lack the first-hand experience of initiating and building healthy business relationships. But protecting these vital relationships with carefully crafted business agreements—such as those for co-owners, suppliers, and clients—is essential to growing a new business without the risk of being taken advantage of or of burning valuable bridges. To decrease the risk of liability in your business relationships, here are three of the most common agreements that every business owner should have customized and ready to go.

Owner Agreements

No matter how your business is structured, you need comprehensive owner agreements if you have co-owners, founders, shareholders or partners. Mistakes get expensive if you don’t have solid agreements between the owners when something goes wrong. Agreements should outline the terms and conditions applicable if one owner wants to go his or her separate way. Putting everything in writing will allow you to focus your energy on growing your business instead of on arguing about who said what, when and who was going to do what on which time frame.

Worker Agreements

Team member agreements protect both parties – you and them. These include agreements for independent contractors (think web developers and graphic designers) to clarify the terms and conditions of the work, and who owns the work they are creating as well as employees. Hiring with complete agreements – in writing – will ensure you are both on the same page regarding employment status, performance expectations, and job requirements. Although you should have agreements for both employees and independent contractors, make sure you clearly distinguish who is in what role. You could face tax and other penalties if you improperly classify a worker.

Customer and Vendor/Supplier Agreements

Your customers make your business possible, especially when you’re just starting out. Every sale is essentially a contract between your business and your customer, so make sure you are putting the proper legal protections in place. Terms of service and privacy policies will do some of this work for you, but make sure you consult with a lawyer to determine the specific clauses you need in your client/customer agreements to provide the most protection for the relationship long-term.

Your vendors and suppliers make your customer base possible. They help you meet demand and are instrumental to your business’s viability. Your vendor and supplier agreements should provide both parties with legal protections and make sure your needs are met by the relationship. Vendor and supplier relationships can make or break a new business’s success, so make sure you fortify them with clear, detailed agreements.

If you want to protect your business interests and limit your liabilities, start by sitting down with a Business Lawyer. We are experienced in helping entrepreneurs achieve success through careful financial and legal planning. As your Business Lawyer, we can establish a sound legal, insurance, financial and tax system for your business so you can focus on increasing revenue and enjoy the benefits entrepreneurship.

GP Schoemakers, PLLC offers a complete spectrum of legal services for businesses and can help you make the wisest choices on how to deal with your business throughout life and in the event of your death. We also offer a LIFT Start-Up Session™ or a LIFT Audit for an ongoing business, which includes a review of all the legal, financial, and tax systems you need for your business. Call us today to schedule.

Why Startups Need Lawyers, Not Legal Templates

When growth and funding are top priorities, it is wise to not let legal soundness fall to the wayside. Not surprisingly, 1 in 10 startups fails due to overlooked legal issues. Without a lawyer looking out for your best interests, it’s easy to miss common legal mishaps that pose a threat to any startup.

Mistake #1: Many startups rely on legal templates easily downloadable online to “cover their bases” and save money. What seems like a wise choice from an economic perspective can lead to significant liability if you don’t know what you are doing. Tax forms and incorporation documents might be free to download, but most entrepreneurs don’t have the legal know-how to be sure the forms are being utilized properly. Minor errors or oversights in those free legal templates can spell disaster down the road in the form of lawsuits or worse.

Solution: Enlist the expertise of an expert, like a Business Lawyer, to act as your trusted legal counsel. Adding this expert to your startup team will do so much more than simply handling legal documents such as terms of agreements, employee contracts, owner and vendor contracts. For a brand new startup it might seem overwhelming to invest in the cost of ongoing legal counsel, but the cost is nothing compared to the cost of losing your business altogether due to simple legal mistakes.

Startups need legal protections from the many risks all businesses face. When your focus is on growth and development, be sure to put developing an ongoing relationship with a trusted legal advisor at the top of the priority list. Online templates are no substitute for personalized legal counsel from a trusted business lawyer who will anticipate issues before they become problems and provide tailored guidance as your startup grows.

If you want to protect your business interests, limit your liabilities, and ensure your business is poised for growth, start by sitting down with us, as your Creative Business Lawyer®. We are experienced in helping new and established entrepreneurs achieve success through careful financial and legal planning. As your Creative Business Lawyer®, we can establish a sound legal, insurance, financial, and tax system for your business so you can focus on increasing revenue and enjoy the benefits entrepreneurship.

GP Schoemakers, PLLC offers a complete spectrum of legal services for businesses and can help you make the wisest choices on how to deal with your business throughout life and in the event of your death. We also offer a LIFT Start-Up Session™ or a LIFT Audit for an ongoing business, which includes a review of all the legal, financial, and tax systems you need for your business. Call us today to schedule.

Business Conflict: Tips for Settling Business Disputes Part 2

In part 1, we discussed the importance of knowing how to negotiate business deals and mitigate conflict whenever possible. Besides being a financial drain, business disputes can also create conflicts that require precious time and energy to resolve. Setting clear boundaries and realistic expectations when making professional agreements is essential in setting yourself up for positive outcomes.

Although avoiding conflict is preferred in professional matters, it is imperative to be prepared to handle business disputes properly when the need arises. Following these valuable tips will increase your chances of a positive outcome when business disputes must be settled.

Clarify the Actual Dispute: Ensure you understand what the desired outcome the other party seeks for resolution. It is equally important to clarify your own desired outcome. It can be challenging to see what’s actually going on when emotions are high. Speak with a trusted advisor to help you get clarity.

Offers Without Prejudice: Once you are in the dispute resolution process, be mindful when making offers for resolution. Ensure that you state that your offer is “without prejudice” and with no admission of guilt, so that if you do end up having to go to court, the offer cannot prejudice your case.

Use Alternative Dispute Resolution Models: Going to court is a lose/lose scenario for everyone involved. Be sure you have mediation and arbitration provisions built into every agreement you sign. Resolve matters outside of court, whenever possible.

Don’t Rely Solely on Your Legal Rights: If you want to avoid going to court—and it’s usually in your best interest to do so— put a good faith effort into finding a mutually beneficial solution on which to agree while still invoking your rights. We can help you with that as we focus on finding resolve in every conflict, by seeking to identify where the respective parties’ needs can be met and matched up as part of our conflict resolution process.

Watch Your Wording: Settlement offers can be complicated. The way an agreement is worded or structured can affect the outcome, especially if that outcome is a financial judgment. Make sure you have a thorough understanding of the terms and conditions in any settlement offer. And never make a settlement offer without having us strategize and review the wording with you first.

Most importantly, get legal advice from a dedicated and trusted business lawyer. A lawyer can help you avoid all of the above mistakes and will protect your best interests during settlement negotiations.

We offer a complete spectrum of legal services for businesses and can help you make the wisest choices on how to deal with your business throughout life and in the event of your death. We also offer a LIFT Start-Up Session™ or a LIFT Audit for an ongoing business, which includes a review of all the legal, financial, and tax systems you need for your business. Call us today to schedule.

Business Conflict: Tips for Settling Business Disputes Part 1

A large part of being a successful business owner is knowing how to make deals and facilitate conflict when it arises.

When in a dispute over a deal or an agreement that has been made, the potential costs are endless. The potential cost of litigation, the potential cost of loss of reputation, the potential cost of the energetic drain from the conflict.

What do you need to know about conflict to mitigate these costs?

First and foremost, remember that costly conflict most often arises because the agreement process was not properly handled to begin with.

The ideal time to surface conflicts is in the beginning of a relationship by creating clear boundaries and expectations, using the agreement process.

The best agreement process will support both parties to share the parts of themselves they may typically hide while making an agreement, while at the same time, asking the hard questions they may not ask.

It’s often difficult to see the things we are hiding when making agreements, or to ask the challenging questions, and that’s why it’s so helpful to have a trusted advisor support you each time you are entering into an agreement with anyone, whether it be a new team member, a business partner, or a strategic partner.

When the agreement process is used to create each of your agreements, and before you ever finalize a deal of any type, the number of expensive business disputes you will have will be greatly diminished, if not eliminated completely.

But what happens if there is a conflict?

In Part 2, we will cover what to do once a conflict has happened. Look for that next week.

No one wants to end up in a dispute. Fortunately, there are steps you can take to reduce your chances of conflict in the future. To start, find a trusted legal professional who will help you put protective measures in place to avoid the most common mistakes businesses make. That’s why a Business Lawyer is there to help you face the challenges of owning a business.

We help small business owners negotiate settlements and channel their time and energy toward growth and potential instead of putting out fires. We’ll begin by sitting down to discuss how you can implement a robust legal, insurance, financial and tax system that will streamline your business operations and minimize your risk of encountering contract disputes.

We offer a complete spectrum of legal services for businesses and can help you make the wisest choices on how to deal with your business throughout life and in the event of your death. We also offer a LIFT Start-Up Session™ or a LIFT Audit for an ongoing business, which includes a review of all the legal, financial, and tax systems you need for your business. Call us today to schedule.

 

Opening a New Location? Follow These Three Steps First

Opening a new business location is an exciting venture. It also comes with inherent risks. A new site can increase profits and brand exposure, but it also opens up possibilities for failure. Rushing into expansion and opening a new location can do more harm than good if proper preparations are not made. Increase your chances of success by following these simple steps first:

Do Your Research

Deciding where to open a new location for your business should go beyond finding an affordable lease or the new hot retail spot. Just because your business is successful at its current location doesn’t mean it will retain its viability in a new one. Find a location where your product or service is needed but where you won’t face stiff competition. A nearby competitor shouldn’t be a deal-breaker, but it should get you thinking about how you can convince potential customers or clients to choose you over them.

Test the Waters

If you can, test out your product or service in the area you are considering for a new location. Think mobile, low-investment ventures such as food trucks or kiosks. These can both increase your brand’s exposure in the new area and give you a chance to test the public’s response to your company. If the public responds positively to your business, it may be time to set up shop. But if you didn’t get the response you’d hoped for, solicit customer feedback to learn more, and carefully consider other locations.

Put the Word Out

Opening a new location doesn’t guarantee immediate success. The key to a successful opening is to create a marketing strategy that will alert potential customers to your new location. Foot traffic is great, but it can only do so much, so don’t rely on it to ensure success. Work with a marketing specialist to maximize your exposure at your new location. It takes time to build a neighborhood reputation, even if you have another successful location. Expect to invest in marketing while your new site is getting established.

A new location for your business can be a profitable venture if you are strategic and prepare well. Following these steps can reduce your risk of costly mistakes and free up your time and creative energy to can hit the ground running toward great success.

If you are ready to open a new business location, start by sitting down with a Business Lawyer. As your Business Lawyer, we will guide you in making the difficult decisions you face every day as a leader in business, including when and where to open a new location. We look out for your business’s legal and financial future so you have time and energy to focus on growth and expansion.

We offer a complete spectrum of legal services for businesses and can help you make the wisest choices on how to deal with your business throughout life and in the event of your death. We also offer a LIFT Start-Up Session™ or a LIFT Audit for an ongoing business, which includes a review of all the legal, financial, and tax systems you need for your business. Call us today to schedule.